Covid-19 is certainly having an impact on the food industry in many ways. Higher demands for inventory and stresses on the distribution and manufacturing infrastructure has created many obstacles.
Looking to overcome current obstacles and attain future growth we feel it imperative that our online presence be strong and diverse. We’ve committed to Google’s small business development program as well as hiring a top-rated Amazon marketing company.
Leading up to the current worldwide crisis eCommerce sales were growing year after year as brick on mortar stores shut their doors. This has all been amplified by the current environment and we strongly feel that online purchasing will be at an elevated level when we come out the other side. Our current inventory demand is exasperated by our existing retailers. Keeping up to demand has stretched our vendor credit limits to the max leaving little room for further growth i.e. eCommerce launch.
We are looking to incorporate Kickfurther as a new partner towards current and future growth. With the exception of 2 – 3 week delays we’ve been fortunate to have product produced and received as needed. Our manufacturers are long time partners and value our business. The initial funding raise is a small test for one container of our top selling product line; organic puffed thin cakes. Sell through will be quick; 3 - 4 weeks. This line is recognized throughout North America; both in stores and online through 3rd party sellers. It is the perfect product to begin a relationship with Kickfurther and help begin capturing online sales.
Future raises would include multiple thin cake containers as well as our other items such as organic RTE Quinoas, Organic saltine crackers, specialty cookies and many more. MANUFACTURING SLIDE.jpg257.26 KBWe exhibit at multiple major trade shows every year and are one of the longest standing members of the Specialty foods Association (35 years) , the Organic Trade Association (OTA) for 20 years.
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