Hey Kickfurther Community! With this production run, we are gearing up for a product feature on a national network morning television show as well as a feature on the home page of the world's largest e-commerce marketplace. With the help of the Kickfurther community, we will be able to sell thousands of our empowering "Trailblazer Tees" to girls all over the country. Several of these Tees were featured in Oprah's Favorite Things 2019 and now we are creating new editions of them! This is a great chance to make a return on an investment that you can feel good about.
Piccolina generated over $250,000 in sales during our first 81 days in business in Q4 2019, an annual run rate of $1.1 million dollars right out of the gate!
Last quarter we shipped ~11,000 units to ~6,000 customers.
Our full gross profit margin last quarter was 43% of net revenue.
Piccolina continues to be in the top 2% of Shopify stores that launched in October 2019 in terms of store traffic
On average, 3% of our purchases have been made by returning customers!
Our average customer product review on our website is 4.95 out of 5.00
We sell through our Shopify website, Amazon, and have a healthy distribution of wholesale buyers. This is our first Kickfurther Co-Op, hopefully of many, so we are testing the waters with some of our best sellers. We are committed to an early or on-time payback!