Shinesty, Inc.

Shinesty Co-Op 4 Boxers for Subscription and E-Commerce Customers

Boulder, CO

Total Raised
Total Payout

Inventory Inspection Type

5.36% Co-Op Profit Margin $34.41 profit per pack

4.1 MonthsDuration


Purchase Methods

Hello Kickfurther community! My name is Chris White, I'm the CEO and Co-founder of Shinesty. Shinesty is an irreverent apparel brand, we design and sell products engineered to make people laugh. Thanks in advance for taking the time to review our Co-Op. 

Shinesty has grown very quickly over the last five years, going from $0 to $14M+ in yearly revenue. We have successfully completed two Kickfurther raises in the past, the first in 2017 and the second in 2018, both of which we paid back earlier than expected. We are excited to announce our third Co-Op which will help us fund inventory for our most popular and successful product, the Ball Hammock Boxer Brief. 

At Shinesty, we design and produce a variety of apparel products but our most popular product (by far) is our Ball Hammock Boxer Brief. This product has sold consistently and played a major part in the growth of our company since we launched underwear (2018). We have over 20,000 active subscribers who have signed up to automatically order a pair of Shinesty underwear once a month, every other month, or every third month and sell thousands more each month through one off purchases. The product features hilarious prints and original artwork but it is also incredibly high quality, having received thousands of five-star reviews from customers. 

We've had great experiences with Kickfurther in the past and are excited to launch a campaign to fund our most popular product of all time. With your help funding inventory we will be able to continue to invest resources into growing our customer base and growing our brand across the country. Just like our previous successful Kickfurther campaigns, we are 100% focused on making this Co-Op a smashing success. I have provided a personal guarantee and if you have any questions please feel free to reach out to me directly via email (, via text/phone (918-402-0062), or directly on the Kickfurther platform. 

Thanks for your time! 

P.S. - as a bonus for all backers we will provide a coupon code that can be used to get the first month free on a Shinesty Ball Hammock subscription. It will be the best underwear you've ever tried. 

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